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EVER RICH GIFT (“we”, “us”, “our”) operates the website https://www.erichgift.com (hereinafter referred to as the “Website”). This Privacy Policy describes how we collect, use, store, share and protect your personal information when you browse our website, submit quotation requests, send inquiries, place custom‑manufacturing orders for lapel pins, challenge coins, medals, rings, keychains, lanyards, wristbands, patches, trophies and promotional gifts, and use our related services.

By accessing and using our website, you acknowledge that you have read and agree to be bound by this Privacy Policy. If you disagree with any part of this policy, please do not use our website.

1. Information We Collect

We collect two main categories of information from visitors and customers:

1.1 Personal Identifiable Information (information you actively provide)

We collect personal data when you fill out quotation forms, send us emails, submit custom‑project requests, communicate with our sales team, or place orders:

• Full name, company name, job title
• Email address, phone / WhatsApp number
• Shipping and billing address
• Custom‑project details, design files, artwork requirements
• Order‑related information for custom gifts & souvenir products

We do not store your credit card or full payment card details on our website. Payment processing is handled securely by independent third‑party payment service providers.

1.2 Non‑personal & Technical Information (automatically collected)

When you visit our site, our server and analytics tools automatically gather non‑identifiable data:

• IP address, browser type, device information, operating system
• Pages viewed, time spent on website, referring website links
• Website interaction logs, quote‑form submission records

This data helps us analyze website traffic, optimize page content, improve user experience and troubleshoot technical issues.

1.3 Cookies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your browser. We use cookies to remember your preferences, analyze traffic statistics, and improve website performance.

You may disable cookies via your browser settings. Disabling cookies may affect some website functions.

2. How We Use Your Information

We use collected information strictly for legitimate business purposes related to our custom‑gift manufacturing business:

1. Respond to your inquiries, provide free quotes, free artwork reviews, free sample arrangements and project consultation for custom metal gifts.
2. Process, produce, track and fulfill your custom orders including lapel pins, coins, medals, keychains and other promotional products.
3. Communicate with you about order progress, production updates, delivery / shipping notices, after‑sales support.
4. Send you product news, new‑item updates and promotional emails (you may unsubscribe from marketing emails at any time).
5. Improve our website, product offerings and customer service quality.
6. Prevent fraud, resolve disputes and comply with applicable legal and regulatory requirements.

We will NOT sell, rent or trade your personal information to unrelated third‑party marketers for commercial purposes.

3. Sharing & Disclosure of Your Personal Data

We only share your information in limited scenarios below:

1. Authorized service providers: We may pass necessary information to trusted third‑party vendors who assist our business operations: cloud hosting providers, email service providers, international logistics & shipping carriers, payment processors, analytics service providers. All these third parties are bound by confidentiality obligations and may only use your data for assigned tasks.
2. Legal requirement: We may disclose your personal information when required by law, court order, government regulatory request; or to protect our legal rights, property and safety, as well as the safety of our customers.
3. Business transfer: In case of company merger, acquisition or asset transfer, customer information may be transferred as part of business assets, and will remain governed by this Privacy Policy unless otherwise notified.

We do not share your design artwork files with external parties without your explicit permission.

4. Data Security

EVER RICH GIFT takes reasonable industry‑standard technical and organizational measures to protect your personal information against unauthorized access, loss, misuse or alteration:

• Website data transmission uses SSL secure encryption.
• Confidential customer data is stored on password‑protected, limited‑access servers.
• Internal staff access to personal customer information is restricted only to employees who need it for order processing and customer support.
• Our production facilities include Kangcheng Craft Plant, Kangda Gift Plant, KangXin Hardware Plant and Saimila Lanyard & Embroidery Plant; internal workflows enforce confidentiality for customer artwork and order data.

No internet transmission or electronic storage method can guarantee 100% absolute security. While we strive our best to protect your data, we cannot guarantee absolute security of information transmitted over the internet.

5. Data Retention Period

We keep your personal information only as long as necessary for the purposes described in this policy:

• Order‑related data: Retain for business archive and legal compliance requirements.
• Inquiry / quotation records: Keep for reasonable business cycle, or until you request deletion.
• Custom design files: Keep for convenient re‑order reference, you may write to us to request removal of your artwork files.
• Marketing email records: Preserve until you unsubscribe.

6. Your Privacy Rights

Depending on applicable local laws (including GDPR for European visitors, CCPA for California consumers), you have the following rights:

1. Right to access what personal data we hold about you.
2. Right to correct inaccurate personal information.
3. Right to request deletion / erasure of your personal data (excluding data we must retain for legal obligations).
4. Right to withdraw consent for marketing emails (unsubscribe link included in every marketing email).
5. Right to data portability where applicable.

To exercise these rights, please send your request to our official email: inquiry@erichgift.com. We will respond to your verified request within reasonable time.

7. Third‑Party Links

Our website may contain hyperlinks to external third‑party websites. This Privacy Policy applies only to erichgift.com. We are not responsible for the privacy practices, content or data policies of other external sites. Please review the privacy policy of each third‑party website you visit.

8. Children’s Privacy

Our website is intended for business‑to‑business adult customers. We do not knowingly collect personal information from children under 16 years old. If you believe we have collected information from a child without parental consent, please contact us immediately and we will remove such data.

9. Updates to This Privacy Policy

We reserve the right to revise this Privacy Policy from time‑to‑time. When updates are made, we will update the “Last Updated” date shown on this page. Continued use of our website after policy changes means you accept the revised policy. Please check this page periodically.